The Label Project- June 2012

The label Project was staged in 2012 as a multi-media adventure. The public was asked to wear a QR code, and to find others wearing different codes. There were 10 different codes and the object was to find all the codes. Each QR code led the participants to different websites which contained art around different aspects of labeling. Moreover, the participants were encouraged to leave comments on the websites to create an online discussion about labeling.

This is an example of the art on the websites

The Teaching Aspect of the Label Me Project March 2012

I adjusted the “Label Me” Project to address issues specific to the girls, which could be explored in a 2 hours setting with no technology. I was amazed by the girls willingness to get up and run around sticking labels to each other, as directed by a teacher they just met. Even more, I was amazed by the girl that stuck herself with the Crazy label, proclaiming proudly that she was glad she was crazy, and saw no negative in the word whatsoever. You go, Girl!

With special Thanks to Jinny Frost (the Sticker-Mistress), and to the artist Giovanna Carrola contributing artwork, to Sabrina Burmeister for being a sounding board, and finally to Kim McDonald and Katherine Goddard for their constant moral support.